Artificial intelligence (AI) has burst onto the business scene, and its impact is undeniable. While chatbots like ChatGPT have garnered attention recently, companies are exploring a vast array of opportunities that AI offers.

AI in Software Development

Companies like TOTVS are using ChatGPT to streamline software development, from code generation to scenario simulation. In addition, experiments are being conducted to improve the user experience when interacting with systems by allowing them to give commands in natural language.

AI and Sentiment Analysis

Cognitive sentiment analysis is another powerful application of AI. It is used to assess the tone of responses in NPS and CSAT surveys, enabling a more accurate understanding of customer satisfaction and identification of trends.

AI and Intelligent Marketing

In marketing, AI is transforming decision making. Technologies similar to ChatGPT analyze data from past campaigns to determine the optimal times to target specific audiences and assess the likelihood of purchase, opening up significant opportunities to increase sales.

AI is an ongoing revolution in the business world. As it continues to evolve, its impact will become even more profound, changing the way businesses operate and make decisions. Despite the controversies, our collaboration in this transformation is essential to ensure that AI is a valuable asset in business evolution.